Our Story

HOW IT ALL BEGAN

Whimsy Cookie Company began in 2007, by Founder & Co-Owner, Laurie Suriff. Laurie grew up baking along side her mother, and her secret sugar cookie recipe was always Laurie’s favorite. This helped shape Laurie’s love of baking. Laurie husband needed a creative Christmas gift for his clients one year, and Laurie mentioned she could make them all custom cookies. The response from these were so overwhelming that she began getting requests from friends and family. From this success Laurie decided to start Whimsy Cookie Company out of her kitchen.

Over the next three years the Suriff Family saw a lot of cookies. Laurie sold to everyone imaginable, including cookies for family, and friends, for baby showers, weddings, birthdays, tailgating, etc. Laurie’s incredibly yummy sugar cookie recipe along with her talented “Whimsical” decorating style quickly began spreading throughout the Memphis, TN area. Whimsy grew quickly by word of mouth and over the next few years Laurie accumulated several hundred clients.

In the Fall of 2011, Laurie received an email from Leigh Anne Tuohy to place an order for Baltimore Raven’s themed cookies for their tailgate event for their son, Michael Oher. Leigh Anne and Collins Tuohy had tasted Laurie’s cookies at a school event of SJ (Collins little brother) and fell in love with Whimsy! Soon after that, Collins also began ordering cookies for her events and friends. Since Laurie was still baking out of her home, she and Collins would meet at clandestine locations (parking lots) for the cookie pick ups and they hit it off instantly.

Collins had just come off of doing a press tour for The Blind Side (the movie was based off of Collins family’s life) and knew Laurie’s cookies were better then any product she had seen between New York and LA. Collins approached Laurie in the winter 2012 with the idea of joining talents to make Whimsy Cookie Company even better. She and Laurie became equal business partners in Whimsy Cookie Company! They soon moved Whimsy from a 500 sq foot kitchen they were splitting with another baker into a 1000 square foot commercial kitchen, which quickly became too small. However during this growing period both girls realized that their clientele was really wanting a retail experience within Whimsy as well.

About a year later Whimsy Cookie Cookie moved to the “Whimsy House” which is located at 4704 Poplar Avenue, Memphis, TN 38117. This is a dream location for both Collins and Laurie. They are in a hundred year old house on the main street that runs through Memphis. This allowed them to give the retail experience their clients were really looking for. The words used to describe the experience in the Whimsy House are magical, fun, happy, welcoming, sparkly, pink, precious, and a whole lot of WHIMSY!